Organic Performance
Instagram · Organic only
Snapshot of @core40 organic reach, engagement, and the pillars moving the account. Read it, then jump to what to make next.
Net followers per weekly snapshot · account-level, not time-framed
ER per week · saves + comments + shares weighted
Follower vs non-follower reach, and where it came from
From reach to action on the profile
Where the bio link points decides whether these clicks become bookings. A UTM closes that loop.
Share of followers
Where followers are based
Avg engagement rate by pillar · 30-day · ranked
Avg ER by content format
Carousels lead, but Reels are the requested growth lever. Reel volume is low at 3 of 27 posts.
| 06–09 | 09–12 | 12–15 | 15–18 | 18–21 | 21–24 |
|---|
| # | Post | Pillar | Format | Reach | Likes | Comments | ER | |
|---|---|---|---|---|---|---|---|---|
| 1 | C | OYSHO community class recap | Partnerships | Carousel | 14,200 | 410 | 38 | 3.6% |
| 2 | R | Meet Melody · trainer spotlight | Instructors | Reel | 11,800 | 360 | 29 | 2.9% |
| 3 | C | Lagree vs the copycats | Educational | Carousel | 10,400 | 250 | 22 | 2.5% |
| 4 | R | The shake is the point | Inspirational | Reel | 9,100 | 190 | 14 | 2.2% |
| 5 | S | Noord studio anniversary | Community | Static | 7,600 | 150 | 19 | 1.9% |
| Post | Pillar | Format | Reach▾ | Views▾ | Likes▾ | Comments▾ | Saves▾ | Shares▾ | Profile visits▾ | ER▾ | Reach 24h / 72h / 7d |
|---|
Avg ER of posts using each tag
Instagram does not attribute engagement to individual hashtags. These are averages across posts that used each tag, a directional read, not exact credit.
Mindbody Marketing Suite · entered manually
| Campaign | Sent | Open | Click |
|---|---|---|---|
| New to CORE40 | 5 May | 51% | 7.8% |
| King's Day class | 24 Apr | 44% | 6.1% |
| May membership promo | 12 May | 38% | 4.2% |
Mindbody reporting stays manual until an export or API method is set up.
Engagement-rate basis for comparison
Higher ER, smaller base, faster reach
By engagement rate: likes + comments + shares / views
| # | Video | Views | Likes | Comments | Shares | ER |
|---|---|---|---|---|---|---|
| 1 | Megaformer shake challenge | 82,000 | 6,400 | 210 | 380 | 8.5% |
| 2 | Lagree vs reformer myths | 41,000 | 2,900 | 140 | 190 | 7.9% |
| 3 | Sock policy but make it funny | 15,000 | 700 | 35 | 40 | 5.2% |
Followers and reach base
Partnerships carousels are the top engagement-rate pillar at 3.1%, well ahead of the account average. None are scheduled in the next 7 days.
Slot one OYSHO carousel for Thursday 18:00 CET.
Reels carry a 2.2% ER but are only 3 of 27 posts. They are also the format Bella wants more of.
Add two Reels next week: one instructor, one "time under tension" explainer.
Tuesday and Thursday evenings (18–21 CET) show the strongest engagement. Recent posts skew to midday.
Shift high-priority posts to the evening window.
The month's trajectory, what each pillar returned, and where to point June. Built for the once-a-month strategic read, not the weekly check-in.
Where the engagement bar runs past the volume bar, the pillar punches above its weight and deserves more production. Where it falls short, it is over-produced for what it returns. Partnerships and Instructors are under-produced winners. Holidays and Studio info are over-produced.
| # | Post | Pillar | Format | Reach | Likes | Comments | ER | |
|---|---|---|---|---|---|---|---|---|
| 1 | C | OYSHO community class recap | Partnerships | Carousel | 14,200 | 410 | 38 | 3.6% |
| 2 | R | Meet Melody · trainer spotlight | Instructors | Reel | 11,800 | 360 | 29 | 2.9% |
| 3 | C | Lagree vs the copycats | Educational | Carousel | 10,400 | 250 | 22 | 2.5% |
| 4 | R | The shake is the point | Inspirational | Reel | 9,100 | 190 | 14 | 2.2% |
| 5 | C | King's Day recap | Holidays | Carousel | 8,800 | 210 | 17 | 2.0% |
| Metric | CORE40 · May | Industry benchmark | Read |
|---|---|---|---|
| Engagement rate | 1.9% | Add source | Pending |
| Posting frequency | 2.5 / wk | Add source | Pending |
| Monthly follower growth | 7.3% | Add source | Pending |
| Avg reach per post | 8,940 | Add source | Pending |
Benchmark figures are intentionally blank. Plug in a sourced fitness or wellness Instagram benchmark (for example a Rival IQ or Socialinsider industry report) before this is shown to the client. Estimated benchmarks are never presented as measured.
Partnerships returns 34% of engagement on 22% of posts, the clearest under-produced winner of the month.
Lock a recurring weekly partner slot for June.
Static is the weakest type and its reach is falling. Holidays over-produced for low return.
Cut static volume and move that capacity into a third weekly Reel.
Profile visits dipped while bio clicks rose, but bookings still can't be traced to source.
Add a UTM to the bio link so June's report can finally show conversion.